--- title: Data Raven - Blog | Advertising description: Advertising | Articles on using media buying, ad measurement, and strategic planning to help high-ticket lead gen business grow predictably and profitably. --- [Skip to content](https://www.dataravengrowth.com/blog/tag/advertising#main-content) [![Data Raven logo stacked full color](https://www.dataravengrowth.com/hs-fs/hubfs/Data%20Raven%20logo%20stacked%20full%20color.png?width=2028&height=889&name=Data%20Raven%20logo%20stacked%20full%20color.png) ![Data Raven logo stacked full color](https://www.dataravengrowth.com/hs-fs/hubfs/Data%20Raven%20logo%20stacked%20full%20color.png?width=2028&height=889&name=Data%20Raven%20logo%20stacked%20full%20color.png)](https://www.dataravengrowth.com/) - [Wayfinder](https://www.dataravengrowth.com/wayfinder) - [Blog](https://www.dataravengrowth.com/blog) - [Contact Us](https://www.dataravengrowth.com/contact-us/) # Blog #### Articles on effective marketing strategy, media buying, & advertising measurement. Filter by Tag All Ad Measurement Advertising Audience Targeting Conversion Architecture Metrics Strategy ##### Get New Articles In Your Inbox ##### Posts about ### Advertising ## [Not-Scary Ways To Start Measuring Incrementality In Advertising](https://www.dataravengrowth.com/blog/not-scary-ways-to-start-measuring-incrementality-in-advertising/) ![Picture of Casey Stump](https://www.dataravengrowth.com/hs-fs/hubfs/headshot_duo_filter.png?width=30&name=headshot_duo_filter.png) [Casey Stump](https://www.dataravengrowth.com/blog/author/casey-stump) ## [What Is Incrementality In Advertising?](https://www.dataravengrowth.com/blog/what-is-incrementality-in-advertising/) ![Picture of Casey Stump](https://www.dataravengrowth.com/hs-fs/hubfs/headshot_duo_filter.png?width=30&name=headshot_duo_filter.png) [Casey Stump](https://www.dataravengrowth.com/blog/author/casey-stump) ## [5 Business Metrics You Need to Build a Successful Advertising Strategy](https://www.dataravengrowth.com/blog/5-business-metrics-you-need-to-build-a-successful-advertising-strategy) ![Picture of Casey Stump](https://www.dataravengrowth.com/hs-fs/hubfs/headshot_duo_filter.png?width=30&name=headshot_duo_filter.png) [Casey Stump](https://www.dataravengrowth.com/blog/author/casey-stump) ## [The Importance of Conversion Architecture](https://www.dataravengrowth.com/blog/advertising-101-pt.-3-the-importance-of-conversion-architecture) ![Picture of Casey Stump](https://www.dataravengrowth.com/hs-fs/hubfs/headshot_duo_filter.png?width=30&name=headshot_duo_filter.png) [Casey Stump](https://www.dataravengrowth.com/blog/author/casey-stump) ## [Which Ad Channels Should You Start With?](https://www.dataravengrowth.com/blog/advertising-101-pt.-2-which-ad-channels-should-you-start-with) ![Picture of Casey Stump](https://www.dataravengrowth.com/hs-fs/hubfs/headshot_duo_filter.png?width=30&name=headshot_duo_filter.png) [Casey Stump](https://www.dataravengrowth.com/blog/author/casey-stump) ## [Which Audience Should You Target First?](https://www.dataravengrowth.com/blog/advertising-101-pt.-1-which-audience-should-you-target-first) ![Picture of Casey Stump](https://www.dataravengrowth.com/hs-fs/hubfs/headshot_duo_filter.png?width=30&name=headshot_duo_filter.png) [Casey Stump](https://www.dataravengrowth.com/blog/author/casey-stump) [![Data Raven](https://www.dataravengrowth.com/hubfs/Data%20Raven%20logo%20white%20transparent.png)](https://www.dataravengrowth.com/) Media buying + measurement for high-ticket lead gen. ##### Methodology - [Wayfinder](https://www.dataravengrowth.com/wayfinder) - [Foundations](https://www.dataravengrowth.com/#foundations) ##### Company - [Blog](https://www.dataravengrowth.com/blog) - [Privacy Policy](https://www.dataravengrowth.com/privacy-policy/) ##### Connect - [Contact](https://www.dataravengrowth.com/contact-us/) - [LinkedIn ↗](https://www.linkedin.com/in/caseystump/) Goshen, Indiana · 41.5892° N · 85.8346° W © 2026 Data Raven LLC · Est. 2019